Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.67). Recurring marks: handcrafted, full grain leather.
Your best post earns 1.2% engagement; the median post 0.5%. The one that landed opened with “One handcrafted The Holder wallet. Personalised just for you.”.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 43 words on average.
0.5 posts a week between 2 Aug and 9 Oct. Less than one post a week.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“One handcrafted The Holder wallet. Personalised just for yo…”, 1.2% ER.
“color variety”, 0.4% ER.
Promotional posts average 0.8%, product showcase posts 0.4%: 1.9× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01handcrafted
- 02full grain leather
- 03hand-cut
- 04hand-stitched
- 05hand-finished
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFive posts, scored on five things.
Visual identityPalette, layout, marks 67
A 6-colour palette held across 5 posts (consistency 0.67). Recurring marks: handcrafted, full grain leather.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 1.2% engagement; the median post 0.5%. The one that landed opened with “One handcrafted The Holder wallet. Personalised just for you.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 60
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 43 words on average.
CTA templatesCadencePosts per week 21
0.5 posts a week between 2 Aug and 9 Oct. Less than one post a week.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 1.2%
“brand”