When buyers ask AI about political news and analysis, The Hill is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Associated Press and NPR are named more often.
AI names The Hill in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named The Hill.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
The Hill is fourth. Associated Press is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Associated Press 50% #1.3
- 02 NPR 50% #4.3
- 03 NBC News 50% #8.0
- 04 The HillYou 33% #7.0
- 05 Reuters 33% #1.5
- 06 PBS 33% #3.0
Buyers asked. AI answered. The Hill was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The Hill loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
recommending others
- Which of the 25 websites to get The Hill onto first
- The questions to win, in the order to win them
- What to publish on The Hill's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: editorial aesthetic, text overlays.
Your best post earns 8.9% engagement; the median post 0.1%. The one that landed opened with “Announcement of a new initiative”.
2 carousels, 2 reels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 119 words on average.
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 953× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Announcement of a new initiative”, 8.9% ER.
“How two Dan Sullivans could affect Alaska's count”, 0.0% ER.
Announcement posts average 3.0%, educational posts 0.0%: 148× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with professional photography, often featuring prominent figures or key subjects.
Voice
“Professional and authoritative, delivering clear and concise political news with a focus on credibility and relevance.”
Recurring marks
- 01editorial aesthetic
- 02text overlays
- 03professional photography
- 04centered compositions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about political news and analysis, The Hill is named in 2 of 6 answers.
The Hill is fourth. Associated Press is named more often.
- 01 Associated Press 50% #1.3
- 02 NPR 50% #4.3
- 03 NBC News 50% #8.0
- 04 The Hill YOU 33% #7.0
- 05 Reuters 33% #1.5
- 06 PBS 33% #3.0
Buyers asked. AI answered. The Hill was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 62
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: editorial aesthetic, text overlays.
Fix in full reportHook strengthBest post vs. median 1
Your best post earns 8.9% engagement; the median post 0.1%. The one that landed opened with “Announcement of a new initiative”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 47
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 119 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 953× the engagement of your weakest.
#1 · 8.9%
Centered compositions with professional photography, often featuring prominent figures or key subjects.
“Professional and authoritative, delivering clear and concise political news with a focus on credibility and relevance.”