When buyers ask AI about insurance services, The Hartford is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to The Hartford.
Read from the 4 answers that named The Hartford.
AI links The Hartford with this more than any other theme. The full report shows the exact wording from each answer.
The Hartford leads. State Farm is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The HartfordYou 67% #2.8
- 02 State Farm 50% #4.0
- 03 Travelers 33% #3.5
- 04 Nationwide 33% #4.0
- 05 Chubb 33% #6.0
- 06 Amica 17% #1.0
Buyers asked. AI answered. The Hartford was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The Hartford loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get The Hartford onto first
- The questions to win, in the order to win them
- What to publish on The Hartford's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Two posts, scored on two things.
Read from their two most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 image, 1 carousel across 2 posts. reels untested.
2 of 2 captions ask the reader to do anything. 0 hashtags per post.
Your best post earned 1.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“We speak directly to our audience, offering practical advice and actionable insights in a clear and approachable tone.”
Recurring marks
- 01educational tone
- 02community-focused themes
- 03practical advice
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance services, The Hartford is named in 4 of 6 answers.
The Hartford leads. State Farm is next.
- 01 The Hartford YOU 67% #2.8
- 02 State Farm 50% #4.0
- 03 Travelers 33% #3.5
- 04 Nationwide 33% #4.0
- 05 Chubb 33% #6.0
- 06 Amica 17% #1.0
Buyers asked. AI answered. The Hartford was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Two posts, scored on two things.
Format rangeReel · Carousel · Image 70
1 image, 1 carousel across 2 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
2 of 2 captions ask the reader to do anything. 0 hashtags per post.
CTA templatesYour best post earned 1.6× the engagement of your weakest.
#1 · 0.1%
“We speak directly to our audience, offering practical advice and actionable insights in a clear and approachable tone.”