Prepared for THE ECONOMIST

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

8.8M

Followers

0.1%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold typography on light background, on-image text overlays.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “opening line bold headline”.

Hook formulas

Format range

Reel · Carousel · Image

4 images, 1 reel across 5 posts. carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 97 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 28× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERImage · 30 Oct 2026

The hook

“opening line bold headline”

Why it worked

01bold, on-brand typography and contrast
02two-panel editorial visual that stands out in feed
03relevant, topical educational angle

12,452 likes77 comments

#2 · 0.0% ER

How will X deal with Y after Z?

Timely political topic that taps into ongoing discourse

#3 · 0.0% ER

bold_claim

Clear editorial framing

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“opening line bold headline”, 0.1% ER.

Weakest

“A new kingmaker?”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.27share of frame

#FFFFFF100%

#00000060%

#D1CDBF40%

#D7263D40%

#1D4ED820%

#34A85320%

Look

bold editorial typography with text overlays on light background

text-overlay on imagesplit-layout with text header and imageinfographic/grid with bold headlines

mixed (studio/flat and natural) with high-contrast rendering clean, editorial; emphasis on typography and data visuals predominantly static images; reels introduce motion

Voice

“informational, credible, restrained”

Avg caption

97 words

Language

English

global politicspolicy and governanceeconomic policydata visualizationAI regulationdigital publication

Recurring marks

01bold typography on light background
02on-image text overlays
03split editorial layouts
04link-in-bio CTA

Subjects, by frequency

text overlay / typography

portrait with context (speakers, leaders)

data visualization / charts

brand logo/identity

illustrations or editorial graphics

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

52/100

8.8M

Followers

0.1%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 27

A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold typography on light background, on-image text overlays.

Fix in full report

Hook strengthBest post vs. median 13

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “opening line bold headline”.

Hook formulas

Format rangeReel · Carousel · Image 56

4 images, 1 reel across 5 posts. carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 70

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 97 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 28× the engagement of your weakest.

#1 · 0.1%

The hook

“opening line bold headline”

Image · 30 Oct 2026 · 12,452 likes

01bold, on-brand typography and contrast

02two-panel editorial visual that stands out in feed

03relevant, topical educational angle

#2 · 0.0% ER

How will X deal with Y after Z?

Timely political topic that taps into ongoing discourse

#3 · 0.0% ER

bold_claim

Clear editorial framing

03All 5 posts, by engagement

30 Oct31 Oct

Best · “opening line bold headline”, 0.1% ER.

Weakest · “A new kingmaker?”, 0.0% ER.

04Brand signature

100%

60%

40%

bold editorial typography with text overlays on light background

text-overlay on imagesplit-layout with text header and imageinfographic/grid with bold headlines

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @theeconomist

5 fixes · competitors · AI answers

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