When buyers ask AI about Skincare market, The Derma Co is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names The Derma Co in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named The Derma Co.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
The Derma Co leads. Minimalist is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Derma CoYou 67% #2.5
- 02 Minimalist 67% #1.5
- 03 Dr Sheth’s 33% #2.0
- 04 Deconstruct 33% #3.0
- 05 Cetaphil 17% #1.0
- 06 La Shield 17% #1.0
Buyers asked. AI answered. The Derma Co was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The Derma Co loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking which brand to buy2 of 2
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Deciding what to look for1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 13 websites to get The Derma Co onto first
- The questions to win, in the order to win them
- What to publish on The Derma Co's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: text overlays with product specs, on-court / outdoor setting visuals.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Your Secret to Brighter Skin”.
4 reels, 1 carousel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 5 hashtags per post. 32 words on average.
4.5 posts a week between 25 Oct and 2 Nov.
Your best post earned 2.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Your Secret to Brighter Skin”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01text overlays with product specs
- 02on-court / outdoor setting visuals
- 03mascots or playful characters in product context
- 04centered product framing
- 05bright, cohesive color palette
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Skincare market, The Derma Co is named in 4 of 6 answers.
The Derma Co leads. Minimalist is next.
- 01 The Derma Co YOU 67% #2.5
- 02 Minimalist 67% #1.5
- 03 Dr Sheth’s 33% #2.0
- 04 Deconstruct 33% #3.0
- 05 Cetaphil 17% #1.0
- 06 La Shield 17% #1.0
Buyers asked. AI answered. The Derma Co was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: text overlays with product specs, on-court / outdoor setting visuals.
Fix in full reportHook strengthBest post vs. median 58
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Your Secret to Brighter Skin”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 5 hashtags per post. 32 words on average.
CTA templatesCadencePosts per week 92
4.5 posts a week between 25 Oct and 2 Nov.
Best posting windowsYour best post earned 2.7× the engagement of your weakest.
#1 · 0.0%
“brand”