Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold text overlays, pop-culture/music parodies.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Nobody warns you that discovering your dad's cassette collection at 14 ruins pop music for you forever.”.
4 reels, 3 carousels, 3 images across 10 posts.
6 of 10 captions ask the reader to do anything. 5 hashtags per post. 65 words on average.
3.9 posts a week between 14 Aug and 1 Sept.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Strong emotional hook leveraging nostalgia
- 02Visually appealing flat lay that perfectly aligns with the brand's product niche (rock merch)
- 03High shareability due to the relatable 'gatekeeping' music meme format
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Nobody warns you that discovering your dad's cassette colle…”, 0.2% ER.
“POV : You found the tees that scream you're a Swiftie 😍”, 0.0% ER.
Educational posts average 0.1%, product showcase posts 0.0%: 2.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects and split-screen comparisons framed with bold, high-contrast text overlays and structured collage grids.
Voice
“Playful, casual, and highly relatable. Uses conversational hooks, self-deprecating humor, and direct questions to invite community interaction.”
Recurring marks
- 01bold text overlays
- 02pop-culture/music parodies
- 03this vs that comparison layouts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold text overlays, pop-culture/music parodies.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Nobody warns you that discovering your dad's cassette collection at 14 ruins pop music for you forever.”.
Hook formulasFormat rangeReel · Carousel · Image 99
4 reels, 3 carousels, 3 images across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 76
6 of 10 captions ask the reader to do anything. 5 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 14 Aug and 1 Sept.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.2%Centered subjects and split-screen comparisons framed with bold, high-contrast text overlays and structured collage grids.
“Playful, casual, and highly relatable. Uses conversational hooks, self-deprecating humor, and direct questions to invite community interaction.”