Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.13 across 7 posts. Recurring marks: on-screen text overlays, brand watermark on quotes.
Your best post earns 1.0% engagement; the median post 0.6%. The one that landed opened with “PSA opening line”.
3 reels, 1 carousel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 3–7 hashtags per post. 47 words on average.
7.3 posts a week between 18 Jan and 23 Jan. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“PSA opening line”, 1.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
varied: typography quotes, illustrated infographics, and grid layouts that prioritize clarity of the financial concept
Voice
“conversational and instructional”
Recurring marks
- 01on-screen text overlays
- 02brand watermark on quotes
- 03link-in-bio CTAs
- 04seasonal/educational framing around tax and finance
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 13
Visual consistency 0.13 across 7 posts. Recurring marks: on-screen text overlays, brand watermark on quotes.
Fix in full reportHook strengthBest post vs. median 56
Your best post earns 1.0% engagement; the median post 0.6%. The one that landed opened with “PSA opening line”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 75
3 of 5 captions ask the reader to do anything. 3–7 hashtags per post. 47 words on average.
CTA templatesCadencePosts per week 95
7.3 posts a week between 18 Jan and 23 Jan. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.7× the engagement of your weakest.
#1 · 1.0%
varied: typography quotes, illustrated infographics, and grid layouts that prioritize clarity of the financial concept
“conversational and instructional”