When buyers ask AI about media and publishing, The Atlantic is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to The Atlantic.
Read from the 4 answers that named The Atlantic.
AI links The Atlantic with this more than any other theme. The full report shows the exact wording from each answer.
The Atlantic leads. The Economist is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The AtlanticYou 67% #1.3
- 02 The Economist 33% #4.5
- 03 Aeon 17% #1.0
- 04 News/Media Alliance 17% #1.0
- 05 Reuters 17% #1.0
- 06 Associated Press 17% #2.0
Buyers asked. AI answered. The Atlantic was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The Atlantic loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 13 websites to get The Atlantic onto first
- The questions to win, in the order to win them
- What to publish on The Atlantic's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Two posts, scored on two things.
Read from their two most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
2 of 2 posts are carousels. reels and images untested.
1 of 2 captions asks the reader to do anything. 0 hashtags per post.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
split-screen (top solid color block with yellow, bottom black-and-white portrait)
Voice
“Exploring the intersection of culture, politics, and society with a thoughtful and authoritative tone.”
Recurring marks
- 01yellow hard hat
- 02black-and-white portraits
- 03text overlays with bold headlines
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about media and publishing, The Atlantic is named in 4 of 6 answers.
The Atlantic leads. The Economist is next.
- 01 The Atlantic YOU 67% #1.3
- 02 The Economist 33% #4.5
- 03 Aeon 17% #1.0
- 04 News/Media Alliance 17% #1.0
- 05 Reuters 17% #1.0
- 06 Associated Press 17% #2.0
Buyers asked. AI answered. The Atlantic was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Two posts, scored on two things.
Format rangeReel · Carousel · Image 20
2 of 2 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
1 of 2 captions asks the reader to do anything. 0 hashtags per post.
CTA templatesYour best post earned 2.0× the engagement of your weakest.
#1 · 0.0%
split-screen (top solid color block with yellow, bottom black-and-white portrait)
“Exploring the intersection of culture, politics, and society with a thoughtful and authoritative tone.”