Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: on-site demonstrations, event-driven promotions.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “visual demo”.
4 reels, 1 image across 5 posts. carousels untested.
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 30 words on average.
5.2 posts a week between 25 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 23× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual demo”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered with foreground subject and salon/product context
Voice
“conversational”
Recurring marks
- 01on-site demonstrations
- 02event-driven promotions
- 03text overlays with promo details
- 04brand/logo presence
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: on-site demonstrations, event-driven promotions.
Fix in full reportHook strengthBest post vs. median 36
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “visual demo”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 87
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 95
5.2 posts a week between 25 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 23× the engagement of your weakest.
#1 · 0.1%
centered with foreground subject and salon/product context
“conversational”