When buyers ask AI about tea brands UK, Tetley UK is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
AI names Tetley UK in 5 answers, but ties it to no single idea yet.
Read from the 5 answers that named Tetley UK.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Tetley UK leads. PG Tips is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Tetley UKYou 83% #2.2
- 02 PG Tips 83% #1.2
- 03 Yorkshire Tea 83% #3.0
- 04 Typhoo 50% #3.7
- 05 Twinings 33% #2.5
- 06 Taylors of Harrogate 17% #2.0
Buyers asked. AI answered. Tetley UK was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Tetley UK loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Tetley UK onto first
- The questions to win, in the order to win them
- What to publish on Tetley UK's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: product centred on white with a bold headline above, colour-coded tag tiles that are easy to scan.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “The line-up is brewing…”.
2 carousels, 2 reels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 12 words on average.
0.2 posts a week between 21 May and 29 Oct. Less than one post a week.
Your best post earned 22× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The line-up is brewing…”, 0.5% ER.
“Things scarier than Halloween...”, 0.0% ER.
Promotional posts average 0.4%, lifestyle posts 0.1%: 5.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single tea pack or mug centred on a clean backdrop, with a bold headline or caption card stacked above it.
Voice
“Light, cheeky and warm, like a friend teasing you about your tea habits, with short lines and a question at the end.”
Recurring marks
- 01product centred on white with a bold headline above
- 02colour-coded tag tiles that are easy to scan
- 03product held up in front of a landmark
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about tea brands UK, Tetley UK is named in 5 of 6 answers.
Tetley UK leads. PG Tips is next.
- 01 Tetley UK YOU 83% #2.2
- 02 PG Tips 83% #1.2
- 03 Yorkshire Tea 83% #3.0
- 04 Typhoo 50% #3.7
- 05 Twinings 33% #2.5
- 06 Taylors of Harrogate 17% #2.0
Buyers asked. AI answered. Tetley UK was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: product centred on white with a bold headline above, colour-coded tag tiles that are easy to scan.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “The line-up is brewing…”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 57
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 16
0.2 posts a week between 21 May and 29 Oct. Less than one post a week.
Best posting windowsYour best post earned 22× the engagement of your weakest.
#1 · 0.5%
A single tea pack or mug centred on a clean backdrop, with a bold headline or caption card stacked above it.
“Light, cheeky and warm, like a friend teasing you about your tea habits, with short lines and a question at the end.”