When buyers ask AI about supermarket grocery shopping, Tesco is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Tesco.
Read from the 6 answers that named Tesco.
AI links Tesco with this more than any other theme, and rarely credits it for all-round option. The full report shows the exact wording from each answer.
Tesco leads. Asda is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TescoYou 100% #1.7
- 02 Asda 100% #3.5
- 03 Sainsbury's 83% #2.2
- 04 Morrisons 50% #4.0
- 05 Aldi 33% #2.0
- 06 Lidl 33% #3.0
Tesco loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Tesco onto first
- The questions to win, in the order to win them
- What to publish on Tesco's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: Reverse-psychology or cheeky hooks on the cover slide, Tesco blue and red accents over white.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Let's take a moment to remember our Armed Forces and their sacrifices.”.
4 reels, 1 image across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 13 words on average.
13.2 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Let's take a moment to remember our Armed Forces and their …”, 0.1% ER.
“Which one are you trying first?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean white or pale backgrounds with a bold headline above a centred subject, so the product or person reads at a glance.
Voice
“Friendly and cheeky, with a question at the end that invites shoppers to pick a favourite and comment.”
Recurring marks
- 01Reverse-psychology or cheeky hooks on the cover slide
- 02Tesco blue and red accents over white
- 03Staff members as the recurring face of humour
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about supermarket grocery shopping, Tesco is named in 6 of 6 answers.
Tesco leads. Asda is next.
- 01 Tesco YOU 100% #1.7
- 02 Asda 100% #3.5
- 03 Sainsbury's 83% #2.2
- 04 Morrisons 50% #4.0
- 05 Aldi 33% #2.0
- 06 Lidl 33% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 14
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: Reverse-psychology or cheeky hooks on the cover slide, Tesco blue and red accents over white.
Fix in full reportHook strengthBest post vs. median 34
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Let's take a moment to remember our Armed Forces and their sacrifices.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 35
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 13 words on average.
CTA templatesCadencePosts per week 95
13.2 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.1%
Clean white or pale backgrounds with a bold headline above a centred subject, so the product or person reads at a glance.
“Friendly and cheeky, with a question at the end that invites shoppers to pick a favourite and comment.”