Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: celebrity/athlete endorsement, text overlays highlighting product benefits.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “text_overlay”.
2 carousels, 2 images, 1 reel across 5 posts.
2 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 63 words on average.
1.2 posts a week between 15 Sept and 15 Oct.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text_overlay”, 0.1% ER.
“text overlays detailing sleep science points”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“authoritative and warm”
Recurring marks
- 01celebrity/athlete endorsement
- 02text overlays highlighting product benefits
- 03lifestyle bedroom visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 18
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: celebrity/athlete endorsement, text overlays highlighting product benefits.
Fix in full reportHook strengthBest post vs. median 91
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “text_overlay”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 56
2 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 63 words on average.
CTA templatesCadencePosts per week 33
1.2 posts a week between 15 Sept and 15 Oct.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
“authoritative and warm”