When buyers ask AI about startup and tech news, TechCrunch is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to TechCrunch.
Read from the 4 answers that named TechCrunch.
AI links TechCrunch with this more than any other theme, and rarely credits it for publishing cadence. The full report shows the exact wording from each answer.
TechCrunch leads. Tech Startups is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TechCrunchYou 67% #4.2
- 02 Tech Startups 33% #3.0
- 03 Tech Funding News 33% #5.0
- 04 Headstart News 33% #8.0
- 05 The Verge 33% #9.0
- 06 The Information 33% #12.5
Buyers asked. AI answered. TechCrunch was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
TechCrunch loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get TechCrunch onto first
- The questions to win, in the order to win them
- What to publish on TechCrunch's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Why not dinosaurs?”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 51 words on average.
1.3 posts a week between 3 Oct and 30 Oct.
Your best post earned 3.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Why not dinosaurs?”, 0.0% ER.
“Crowdfunding isn’t Plan B anymore.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A newsroom-minded editorial voice that makes startup and technology stories approachable: lead with the question or claim, name the people involved, then explain why the story matters.”
Recurring marks
- 01Editorial tech-news framing that connects a specific product, founder, or startup development to a broader industry question.
- 02Playful hooks and cultural references paired with accessible explanation.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about startup and tech news, TechCrunch is named in 4 of 6 answers.
TechCrunch leads. Tech Startups is next.
- 01 TechCrunch YOU 67% #4.2
- 02 Tech Startups 33% #3.0
- 03 Tech Funding News 33% #5.0
- 04 Headstart News 33% #8.0
- 05 The Verge 33% #9.0
- 06 The Information 33% #12.5
Buyers asked. AI answered. TechCrunch was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 55
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Why not dinosaurs?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 51 words on average.
CTA templatesCadencePosts per week 35
1.3 posts a week between 3 Oct and 30 Oct.
Best posting windowsYour best post earned 3.7× the engagement of your weakest.
#1 · 0.0%
“A newsroom-minded editorial voice that makes startup and technology stories approachable: lead with the question or claim, name the people involved, then explain why the story matters.”