Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 4 words on average.
0.9 posts a week between 19 Sept and 30 Oct. Less than one post a week.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
Extracted from the frames and captions, not from a brief.
centered product with typography overlays
“brand”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo does5 of 5 posts are reels. carousels and images untested.
Formats to test0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 4 words on average.
CTA templates0.9 posts a week between 19 Sept and 30 Oct. Less than one post a week.
Best posting windowscentered product with typography overlays
“brand”