When buyers ask AI about marketing software, Tailwind is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Tailwind.
Read from the 3 answers that named Tailwind.
AI links Tailwind with this more than any other theme. The full report shows the exact wording from each answer.
Tailwind leads. SocialPilot is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TailwindYou 50% #1.7
- 02 SocialPilot 50% #2.7
- 03 Hootsuite 50% #4.0
- 04 SocialBee 50% #7.7
- 05 Pinterest 33% #2.5
- 06 Sprout Social 33% #3.5
Buyers asked. AI answered. Tailwind was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Tailwind loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Asking for someone like them1 of 1
recommending others
- Which of the 20 websites to get Tailwind onto first
- The questions to win, in the order to win them
- What to publish on Tailwind's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Put your Pin creation on auto-pilot”.
5 of 5 posts are reels. carousels and images untested.
5 of 5 captions ask the reader to do anything. 0–10 hashtags per post. 44 words on average.
0.6 posts a week between 26 May and 28 Jul. Less than one post a week.
Your best post earned 3.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Put your Pin creation on auto-pilot”, 0.0% ER.
“SmartPin gives you fresh Pins each week”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered and focused on the product or service being showcased.
Voice
“Tailwind speaks directly to its audience, addressing their pain points and offering clear, actionable solutions with a professional yet approachable tone.”
Recurring marks
- 01Clear and concise messaging
- 02Emphasis on automation and ease of use
- 03Professional tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about marketing software, Tailwind is named in 3 of 6 answers.
Tailwind leads. SocialPilot is next.
- 01 Tailwind YOU 50% #1.7
- 02 SocialPilot 50% #2.7
- 03 Hootsuite 50% #4.0
- 04 SocialBee 50% #7.7
- 05 Pinterest 33% #2.5
- 06 Sprout Social 33% #3.5
Buyers asked. AI answered. Tailwind was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 40
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Put your Pin creation on auto-pilot”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 0–10 hashtags per post. 44 words on average.
CTA templatesCadencePosts per week 22
0.6 posts a week between 26 May and 28 Jul. Less than one post a week.
Best posting windowsYour best post earned 3.8× the engagement of your weakest.
#1 · 0.0%
Centered and focused on the product or service being showcased.
“Tailwind speaks directly to its audience, addressing their pain points and offering clear, actionable solutions with a professional yet approachable tone.”