When buyers ask AI about investment and financial services, T. Rowe Price is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Fidelity and Vanguard are named more often.
AI names T. Rowe Price in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named T. Rowe Price.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
T. Rowe Price is third. Fidelity is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Fidelity 67% #2.0
- 02 Vanguard 50% #3.7
- 03 T. Rowe PriceYou 33% #1.0
- 04 Empower 17% #1.0
- 05 Set clear income targets 17% #1.0
- 06 eMoney Advisor 17% #1.0
Buyers asked. AI answered. T. Rowe Price was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
T. Rowe Price loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 24 websites to get T. Rowe Price onto first
- The questions to win, in the order to win them
- What to publish on T. Rowe Price's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.58). Recurring marks: clear text overlays, bright and engaging color palettes.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Playful and seasonal theme”.
3 images, 1 reel, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 30 words on average.
1.7 posts a week between 14 Oct and 4 Nov.
Your best post earned 5.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Playful and seasonal theme”, 0.1% ER.
“how to estimate healthcare costs”, 0.0% ER.
Inspirational posts average 0.1%, educational posts 0.1%: 1.9× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with clear text overlays and professional production quality
Voice
“We speak directly to our audience, offering clear, actionable advice and encouragement with a professional yet approachable tone.”
Recurring marks
- 01clear text overlays
- 02bright and engaging color palettes
- 03minimalist design
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about investment and financial services, T. Rowe Price is named in 2 of 6 answers.
T. Rowe Price is third. Fidelity is named almost twice as often.
- 01 Fidelity 67% #2.0
- 02 Vanguard 50% #3.7
- 03 T. Rowe Price YOU 33% #1.0
- 04 Empower 17% #1.0
- 05 Set clear income targets 17% #1.0
- 06 eMoney Advisor 17% #1.0
Buyers asked. AI answered. T. Rowe Price was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 58
A 6-colour palette held across 7 posts (consistency 0.58). Recurring marks: clear text overlays, bright and engaging color palettes.
Fix in full reportHook strengthBest post vs. median 67
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Playful and seasonal theme”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 reel, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 14 Oct and 4 Nov.
Best posting windowsYour best post earned 5.0× the engagement of your weakest.
#1 · 0.1%
Centered compositions with clear text overlays and professional production quality
“We speak directly to our audience, offering clear, actionable advice and encouragement with a professional yet approachable tone.”