When buyers ask AI about endurance sports apparel, Swiftwick is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Swiftwick.
Read from the 4 answers that named Swiftwick.
AI links Swiftwick with this more than any other theme, and rarely credits it for moisture-wicking. The full report shows the exact wording from each answer.
Swiftwick leads. Balega is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SwiftwickYou 67% #3.5
- 02 Balega 67% #1.2
- 03 Danish Endurance 33% #2.5
- 04 Feetures 33% #2.5
- 05 Drymax 33% #3.5
- 06 Darn Tough 33% #4.5
Buyers asked. AI answered. Swiftwick was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Swiftwick loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 13 websites to get Swiftwick onto first
- The questions to win, in the order to win them
- What to publish on Swiftwick's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: focus on running gear, urban lifestyle themes.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Hey everyone, this is Stef - the person behind Swiftwick’s socials.”.
3 carousels, 2 reels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
2.2 posts a week between 20 Oct and 5 Nov.
Your best post earned 6.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Hey everyone, this is Stef - the person behind Swiftwick’s …”, 0.2% ER.
“New York City as a theme”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Natural and professional compositions with a mix of lifestyle and product-focused imagery.
Voice
“A motivational and professional tone that connects with the audience through personal and brand storytelling.”
Recurring marks
- 01focus on running gear
- 02urban lifestyle themes
- 03marathon and community events
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about endurance sports apparel, Swiftwick is named in 4 of 6 answers.
Swiftwick leads. Balega is next.
- 01 Swiftwick YOU 67% #3.5
- 02 Balega 67% #1.2
- 03 Danish Endurance 33% #2.5
- 04 Feetures 33% #2.5
- 05 Drymax 33% #3.5
- 06 Darn Tough 33% #4.5
Buyers asked. AI answered. Swiftwick was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 43
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: focus on running gear, urban lifestyle themes.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Hey everyone, this is Stef - the person behind Swiftwick’s socials.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 51
2.2 posts a week between 20 Oct and 5 Nov.
Best posting windowsYour best post earned 6.2× the engagement of your weakest.
#1 · 0.2%
Natural and professional compositions with a mix of lifestyle and product-focused imagery.
“A motivational and professional tone that connects with the audience through personal and brand storytelling.”