When buyers ask AI about online security software, Surfshark is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Surfshark.
Read from the 5 answers that named Surfshark.
AI links Surfshark with this more than any other theme, and rarely credits it for unlimited devices. The full report shows the exact wording from each answer.
Surfshark leads. NordVPN is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SurfsharkYou 83% #3.0
- 02 NordVPN 67% #1.5
- 03 ExpressVPN 67% #3.5
- 04 Proton VPN 33% #2.5
- 05 Norton 33% #3.5
- 06 Webroot 33% #4.5
Buyers asked. AI answered. Surfshark was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Surfshark loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 4 websites to get Surfshark onto first
- The questions to win, in the order to win them
- What to publish on Surfshark's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: bold text overlays, editorial tone.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “privacy concerns”.
3 images, 1 carousel, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 77 words on average.
12.1 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“privacy concerns”, 0.1% ER.
“Swipe through to see which fictional inventions are sitting…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistent use of centered and balanced compositions with a mix of collage and rule-of-thirds framing.
Voice
“We break down complex tech topics into simple, relatable insights that empower you to take control of your online security.”
Recurring marks
- 01bold text overlays
- 02editorial tone
- 03use of statistics and data visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online security software, Surfshark is named in 5 of 6 answers.
Surfshark leads. NordVPN is next.
- 01 Surfshark YOU 83% #3.0
- 02 NordVPN 67% #1.5
- 03 ExpressVPN 67% #3.5
- 04 Proton VPN 33% #2.5
- 05 Norton 33% #3.5
- 06 Webroot 33% #4.5
Buyers asked. AI answered. Surfshark was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 47
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: bold text overlays, editorial tone.
Fix in full reportHook strengthBest post vs. median 41
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “privacy concerns”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 carousel, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 60
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 77 words on average.
CTA templatesCadencePosts per week 95
12.1 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.9× the engagement of your weakest.
#1 · 0.1%
Consistent use of centered and balanced compositions with a mix of collage and rule-of-thirds framing.
“We break down complex tech topics into simple, relatable insights that empower you to take control of your online security.”