Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold sans-serif text overlays, expressive pet close-ups.
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “5 ways to pet streeties without your pet finding out.”.
6 carousels, 4 reels across 10 posts. images untested.
5 of 10 captions ask the reader to do anything. 4–5 hashtags per post. 35 words on average.
2.4 posts a week between 28 Jul and 26 Aug.
Your best post earned 41× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“5 ways to pet streeties without your pet finding out.”, 0.7% ER.
“Which cat character are you? (Office Edition)”, 0.0% ER.
Educational posts average 0.4%, lifestyle posts 0.0%: 12× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects, often featuring a single highly expressive pet, paired with bold, clean text overlays and clear swipe indicators for interactive carousels.
Voice
“Playful, witty, and highly relatable. Uses clever pet-themed puns ('feline goooood', 'purr-fect') and localized cultural references ('pawndu balm') to connect with Indian pet parents.”
Recurring marks
- 01bold sans-serif text overlays
- 02expressive pet close-ups
- 03meme-style graphics
- 04swipe indicators
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold sans-serif text overlays, expressive pet close-ups.
Fix in full reportHook strengthBest post vs. median 10
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “5 ways to pet streeties without your pet finding out.”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 carousels, 4 reels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 69
5 of 10 captions ask the reader to do anything. 4–5 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 55
2.4 posts a week between 28 Jul and 26 Aug.
Best posting windowsYour best post earned 41× the engagement of your weakest.
#1 · 0.7%
Centered subjects, often featuring a single highly expressive pet, paired with bold, clean text overlays and clear swipe indicators for interactive carousels.
“Playful, witty, and highly relatable. Uses clever pet-themed puns ('feline goooood', 'purr-fect') and localized cultural references ('pawndu balm') to connect with Indian pet parents.”