Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: Branded 'stuen' tote bag, Bold high-contrast typography overlays.
Your best post earns 2.5% engagement; the median post 0.0%. The one that landed opened with “🎉🥳🎊 it’s our birthday 🎊🥳🎉”.
7 images, 3 reels across 10 posts. carousels untested.
5 of 10 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
1.1 posts a week between 1 Jul and 1 Sept.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“🎉🥳🎊 it’s our birthday 🎊🥳🎉”, 2.5% ER.
“Here we go! 🚀🚀🚀”, 0.0% ER.
Promotional posts average 0.7%, user generated style posts 0.0%: 19× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects framed by natural environments or clean backgrounds, often utilizing low-angle perspectives or the rule of thirds to create a dynamic yet balanced look.
Voice
“Warm, energetic, and highly localized Dutch with playful English hooks. Uses a friendly first-person plural ('we', 'our') to build community, frequently incorporating emojis and clear line breaks for readability.”
Recurring marks
- 01Branded 'stuen' tote bag
- 02Bold high-contrast typography overlays
- 03Physical brand flag in outdoor settings
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: Branded 'stuen' tote bag, Bold high-contrast typography overlays.
Fix in full reportHook strengthBest post vs. median 1
Your best post earns 2.5% engagement; the median post 0.0%. The one that landed opened with “🎉🥳🎊 it’s our birthday 🎊🥳🎉”.
Hook formulasFormat rangeReel · Carousel · Image 64
7 images, 3 reels across 10 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
5 of 10 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 32
1.1 posts a week between 1 Jul and 1 Sept.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 2.5%
Centered subjects framed by natural environments or clean backgrounds, often utilizing low-angle perspectives or the rule of thirds to create a dynamic yet balanced look.
“Warm, energetic, and highly localized Dutch with playful English hooks. Uses a friendly first-person plural ('we', 'our') to build community, frequently incorporating emojis and clear line breaks for readability.”