When buyers ask AI about gaming peripherals, SteelSeries is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Razer and Corsair are named more often.
AI names SteelSeries in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named SteelSeries.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
SteelSeries is third.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Razer 83% #2.4
- 02 Corsair 83% #3.2
- 03 SteelSeriesYou 67% #2.0
- 04 Logitech 50% #1.7
- 05 Pulsar 33% #5.0
- 06 Redragon 33% #7.5
Buyers asked. AI answered. SteelSeries was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
SteelSeries loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 12 websites to get SteelSeries onto first
- The questions to win, in the order to win them
- What to publish on SteelSeries's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Three posts, scored on four things.
Read from their three most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%.
2 carousels, 1 reel across 3 posts. images untested.
0 of 3 captions ask the reader to do anything. 0 hashtags per post. 7 words on average.
1.5 posts a week between 21 Oct and 4 Nov.
Your best post earned 6.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 3 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered composition with product focus
Voice
“A casual and approachable tone that feels like a friendly nudge from a fellow gamer.”
Recurring marks
- 01minimalist aesthetic
- 02natural lighting
- 03clean product focus
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gaming peripherals, SteelSeries is named in 4 of 6 answers.
SteelSeries is third.
- 01 Razer 83% #2.4
- 02 Corsair 83% #3.2
- 03 SteelSeries YOU 67% #2.0
- 04 Logitech 50% #1.7
- 05 Pulsar 33% #5.0
- 06 Redragon 33% #7.5
Buyers asked. AI answered. SteelSeries was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Three posts, scored on four things.
Hook strengthBest post vs. median 18
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 66
2 carousels, 1 reel across 3 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 3 captions ask the reader to do anything. 0 hashtags per post. 7 words on average.
CTA templatesCadencePosts per week 39
1.5 posts a week between 21 Oct and 4 Nov.
Best posting windowsYour best post earned 6.7× the engagement of your weakest.
#1 · 0.1%
centered composition with product focus
“A casual and approachable tone that feels like a friendly nudge from a fellow gamer.”