When buyers ask AI about office furniture, Steelcase is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Godrej Interio and Durian are named more often.
AI names Steelcase in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Steelcase.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Steelcase is third. Godrej Interio is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Godrej Interio 100% #1.0
- 02 Durian 100% #2.0
- 03 SteelcaseYou 33% #3.0
- 04 Nilkamal 33% #3.0
- 05 FlexiSpot 33% #3.5
- 06 IKEA India 17% #3.0
Buyers asked. AI answered. Steelcase was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Steelcase loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
-
Deciding what to look for0 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Steelcase onto first
- The questions to win, in the order to win them
- What to publish on Steelcase's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: residential-style room that frames the furniture as lived-in, seamless light grey or deep navy studio backdrop for product crops.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “With new options across the collection”.
4 carousels, 1 reel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.
3.8 posts a week between 31 Oct and 10 Nov.
Your best post earned 2.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“With new options across the collection”, 0.1% ER.
“With new recessed glass options, Answer Panel offers more w…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Products sit centre or off-centre in clean frames, with generous negative space or a wide room view that shows the furniture in use.
Voice
“Brand voice that speaks about the product in the third person and sets out the benefit in one or two sentences.”
Recurring marks
- 01residential-style room that frames the furniture as lived-in
- 02seamless light grey or deep navy studio backdrop for product crops
- 03link-in-bio pointer on product posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about office furniture, Steelcase is named in 2 of 6 answers.
Steelcase is third. Godrej Interio is named almost twice as often.
- 01 Godrej Interio 100% #1.0
- 02 Durian 100% #2.0
- 03 Steelcase YOU 33% #3.0
- 04 Nilkamal 33% #3.0
- 05 FlexiSpot 33% #3.5
- 06 IKEA India 17% #3.0
Buyers asked. AI answered. Steelcase was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Deciding what to look for0 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 38
A 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: residential-style room that frames the furniture as lived-in, seamless light grey or deep navy studio backdrop for product crops.
Fix in full reportHook strengthBest post vs. median 75
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “With new options across the collection”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.
CTA templatesCadencePosts per week 81
3.8 posts a week between 31 Oct and 10 Nov.
Best posting windowsYour best post earned 2.3× the engagement of your weakest.
#1 · 0.1%
Products sit centre or off-centre in clean frames, with generous negative space or a wide room view that shows the furniture in use.
“Brand voice that speaks about the product in the third person and sets out the benefit in one or two sentences.”