When buyers ask AI about mobile accessories, Smartish is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Smartish.
Read from the 4 answers that named Smartish.
AI links Smartish with this more than any other theme, and rarely credits it for slim design. The full report shows the exact wording from each answer.
Smartish leads. OtterBox is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SmartishYou 67% #3.5
- 02 OtterBox 67% #1.5
- 03 Spigen 50% #3.7
- 04 SUPCASE 33% #2.5
- 05 UAG 33% #3.0
- 06 Pitaka 33% #4.0
Buyers asked. AI answered. Smartish was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Smartish loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get Smartish onto first
- The questions to win, in the order to win them
- What to publish on Smartish's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Okay fine, we folded. 😏”.
3 reels, 1 carousel, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
2.0 posts a week between 13 Oct and 30 Oct.
Your best post earned 3.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Okay fine, we folded. 😏”, 0.6% ER.
“DON'T GHOST THIS DEAL!”, 0.1% ER.
Product showcase posts average 0.4%, promotional posts 0.3%: 1.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A playful nudge, a relatable phone problem, then a clear answer and an easy next step.”
Recurring marks
- 01Playful, phone-focused hooks that turn a familiar question or everyday inconvenience into a product story.
- 02Direct product naming and practical benefit framing, often followed by a clear invitation to shop or stay tuned.
- 03Conversational emoji accents, including phone-related symbols and a green heart.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about mobile accessories, Smartish is named in 4 of 6 answers.
Smartish leads. OtterBox is next.
- 01 Smartish YOU 67% #3.5
- 02 OtterBox 67% #1.5
- 03 Spigen 50% #3.7
- 04 SUPCASE 33% #2.5
- 05 UAG 33% #3.0
- 06 Pitaka 33% #4.0
Buyers asked. AI answered. Smartish was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 46
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Okay fine, we folded. 😏”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
CTA templatesCadencePosts per week 49
2.0 posts a week between 13 Oct and 30 Oct.
Best posting windowsYour best post earned 3.7× the engagement of your weakest.
#1 · 0.6%
“A playful nudge, a relatable phone problem, then a clear answer and an easy next step.”