Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: data-driven credibility, educational tone.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Women less likely to talk about politics online”.
4 images, 1 reel across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 155 words on average.
11.2 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Women less likely to talk about politics online”, 0.1% ER.
“World Savings Day”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
data-driven infographic layouts with charts and country icons
Voice
“clear, data-driven, objective”
Recurring marks
- 01data-driven credibility
- 02educational tone
- 03consistent typography and color palette
- 04clear source attribution
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: data-driven credibility, educational tone.
Fix in full reportHook strengthBest post vs. median 48
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Women less likely to talk about politics online”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 29
0 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 155 words on average.
CTA templatesCadencePosts per week 95
11.2 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 0.1%
data-driven infographic layouts with charts and country icons
“clear, data-driven, objective”