When buyers ask AI about insurance services, State Farm is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to State Farm.
Read from the 5 answers that named State Farm.
AI links State Farm with this more than any other theme. The full report shows the exact wording from each answer.
State Farm leads. GEICO is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 State FarmYou 83% #1.8
- 02 GEICO 83% #3.0
- 03 USAA 83% #5.6
- 04 Allstate 67% #4.5
- 05 Progressive 50% #2.3
- 06 AAA 33% #5.5
Buyers asked. AI answered. State Farm was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
State Farm loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get State Farm onto first
- The questions to win, in the order to win them
- What to publish on State Farm's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: text overlays, centered compositions.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Celebrity interaction”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 7 words on average.
18.3 posts a week between 3 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Celebrity interaction”, 0.1% ER.
“Relatable humor about adulthood”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with clear subject focus and text overlays
Voice
“Playful and relatable, speaking directly to the audience with a casual and humorous tone.”
Recurring marks
- 01text overlays
- 02centered compositions
- 03relatable themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance services, State Farm is named in 5 of 6 answers.
State Farm leads. GEICO is next.
- 01 State Farm YOU 83% #1.8
- 02 GEICO 83% #3.0
- 03 USAA 83% #5.6
- 04 Allstate 67% #4.5
- 05 Progressive 50% #2.3
- 06 AAA 33% #5.5
Buyers asked. AI answered. State Farm was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: text overlays, centered compositions.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Celebrity interaction”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 7 words on average.
CTA templatesCadencePosts per week 95
18.3 posts a week between 3 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.9× the engagement of your weakest.
#1 · 0.1%
centered compositions with clear subject focus and text overlays
“Playful and relatable, speaking directly to the audience with a casual and humorous tone.”