Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: Pastel color palette, Branded poster-style cover layouts.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Announcement of new issue”.
5 of 5 posts are images. reels and carousels untested.
5 of 5 captions ask the reader to do anything. 5–12 hashtags per post. 83 words on average.
1.0 posts a week between 28 Aug and 2 Oct. Less than one post a week.
Your best post earned 2.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Announcement of new issue”, 0.1% ER.
“opening_emojis”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
collage / poster-style editorial with circular portrait and illustrations
Voice
“informative and approachable”
Recurring marks
- 01Pastel color palette
- 02Branded poster-style cover layouts
- 03Cereal Entrepreneur motif (bowl + microphone)
- 04Circular portrait with typography
- 05Bold text overlays on images
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: Pastel color palette, Branded poster-style cover layouts.
Fix in full reportHook strengthBest post vs. median 56
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Announcement of new issue”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 5–12 hashtags per post. 83 words on average.
CTA templatesCadencePosts per week 30
1.0 posts a week between 28 Aug and 2 Oct. Less than one post a week.
Best posting windowsYour best post earned 2.6× the engagement of your weakest.
#1 · 0.1%
collage / poster-style editorial with circular portrait and illustrations
“informative and approachable”