When buyers ask AI about coffee shop chain, Starbucks is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Starbucks.
Read from the 5 answers that named Starbucks.
AI links Starbucks with this more than any other theme, and rarely credits it for strong refreshing cold brew. The full report shows the exact wording from each answer.
Starbucks leads. Blue Tokai Coffee Roasters is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 StarbucksYou 83% #1.8
- 02 Blue Tokai Coffee Roasters 50% #1.3
- 03 Third Wave Coffee 50% #2.3
- 04 Blue Tokai 33% #2.0
- 05 Cafe Coffee Day 17% #1.0
- 06 Chai Point 17% #2.0
Buyers asked. AI answered. Starbucks was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Starbucks loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Starbucks onto first
- The questions to win, in the order to win them
- What to publish on Starbucks's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: green siren logo on the cup in frame, holiday bow and seasonal topper graphics.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “wait involve me.”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 8 words on average.
8.5 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 30× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“wait involve me.”, 0.5% ER.
“the bts”, 0.0% ER.
Promotional posts average 0.4%, product showcase posts 0.2%: 1.9× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product fills the vertical frame in tight close-ups, with the cup logo and topping layers readable.
Voice
“Short, lowercase and playful, like a friend showing off a new order, with the product as the punchline.”
Recurring marks
- 01green siren logo on the cup in frame
- 02holiday bow and seasonal topper graphics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about coffee shop chain, Starbucks is named in 5 of 6 answers.
Starbucks leads. Blue Tokai Coffee Roasters is next.
- 01 Starbucks YOU 83% #1.8
- 02 Blue Tokai Coffee Roasters 50% #1.3
- 03 Third Wave Coffee 50% #2.3
- 04 Blue Tokai 33% #2.0
- 05 Cafe Coffee Day 17% #1.0
- 06 Chai Point 17% #2.0
Buyers asked. AI answered. Starbucks was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: green siren logo on the cup in frame, holiday bow and seasonal topper graphics.
Fix in full reportHook strengthBest post vs. median 52
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “wait involve me.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 8 words on average.
CTA templatesCadencePosts per week 95
8.5 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 30× the engagement of your weakest.
#1 · 0.5%
Product fills the vertical frame in tight close-ups, with the cup logo and topping layers readable.
“Short, lowercase and playful, like a friend showing off a new order, with the product as the punchline.”