Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: yellow caption bar carrying the setup or punchline, bold dark caption text on a flat band.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Life keeps moving, plans keep changing and there's always something new around the corner.”.
4 reels, 1 image across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 10 words on average.
13.1 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Life keeps moving, plans keep changing and there's always s…”, 0.1% ER.
“That one befikra roommate who finds peace in last-minute ch…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Static, centred framing in a plain bedroom, with one gag held in the frame for the reaction.
Voice
“Playful and lo-fi, written as if the roommate is telling the joke from inside the hostel room.”
Recurring marks
- 01yellow caption bar carrying the setup or punchline
- 02bold dark caption text on a flat band
- 03two-person roommate skit format
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: yellow caption bar carrying the setup or punchline, bold dark caption text on a flat band.
Fix in full reportHook strengthBest post vs. median 74
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Life keeps moving, plans keep changing and there's always something new around the corner.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
0 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
13.1 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.6× the engagement of your weakest.
#1 · 0.1%
Static, centred framing in a plain bedroom, with one gag held in the frame for the reaction.
“Playful and lo-fi, written as if the roommate is telling the joke from inside the hostel room.”