When buyers ask AI about Construction and hand tools, STANLEY Tools, North America is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. DEWALT is named more often.
AI names STANLEY Tools, North America in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named STANLEY Tools, North America.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
STANLEY Tools, North America is second. DEWALT is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DEWALT 83% #3.6
- 02 STANLEY Tools, North AmericaYou 50% #4.7
- 03 Milwaukee 33% #1.0
- 04 Craftsman 33% #3.5
- 05 Bosch 33% #4.5
- 06 HOZO 17% #1.0
Buyers asked. AI answered. STANLEY Tools, North America was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
STANLEY Tools, North America loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Shopping for a specific need1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get STANLEY Tools, North America onto first
- The questions to win, in the order to win them
- What to publish on STANLEY Tools, North America's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “From job to job, STANLEY has the right tools to get it done.”.
3 images, 2 reels across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 8 words on average.
1.5 posts a week between 29 Sept and 23 Oct.
Your best post earned 1.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“From job to job, STANLEY has the right tools to get it done.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focused on tools in use or ready for use
Voice
“Stanley Tools speaks with confidence and authority, using concise and impactful language to emphasize reliability, durability, and precision.”
Recurring marks
- 01Concise captions
- 02Branded hashtags
- 03Focus on reliability and durability
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Construction and hand tools, STANLEY Tools, North America is named in 3 of 6 answers.
STANLEY Tools, North America is second. DEWALT is named more often.
- 01 DEWALT 83% #3.6
- 02 STANLEY Tools, North America YOU 50% #4.7
- 03 Milwaukee 33% #1.0
- 04 Craftsman 33% #3.5
- 05 Bosch 33% #4.5
- 06 HOZO 17% #1.0
Buyers asked. AI answered. STANLEY Tools, North America was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 82
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “From job to job, STANLEY has the right tools to get it done.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 26
0 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 8 words on average.
CTA templatesCadencePosts per week 38
1.5 posts a week between 29 Sept and 23 Oct.
Best posting windowsYour best post earned 1.6× the engagement of your weakest.
#1 · 0.0%
Focused on tools in use or ready for use
“Stanley Tools speaks with confidence and authority, using concise and impactful language to emphasize reliability, durability, and precision.”