Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.70). Recurring marks: printed paper signs with snowflake logo, one-point perspective store aisle shots.
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “👋 all. I will be open on Monday Aug 10th from 8am to 10am...”.
10 of 10 posts are images. reels and carousels untested.
9 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 25 words on average.
1.4 posts a week between 6 Jul and 24 Aug.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“👋 all. I will be open on Monday Aug 10th from 8am to 10am.…”, 0.6% ER.
“Open early today!”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Images consistently feature a central perspective looking down the retail store aisle or centered flat-lays of printed paper signs.
Voice
“Friendly, highly personal, and direct. Often written in the first person ('I will wait for you', 'I am working on landscaping') with casual time approximations like '3-5ish' and direct contact details.”
Recurring marks
- 01printed paper signs with snowflake logo
- 02one-point perspective store aisle shots
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 70
A 5-colour palette held across 10 posts (consistency 0.70). Recurring marks: printed paper signs with snowflake logo, one-point perspective store aisle shots.
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “👋 all. I will be open on Monday Aug 10th from 8am to 10am...”.
Hook formulasFormat rangeReel · Carousel · Image 20
10 of 10 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 85
9 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 38
1.4 posts a week between 6 Jul and 24 Aug.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.6%
Images consistently feature a central perspective looking down the retail store aisle or centered flat-lays of printed paper signs.
“Friendly, highly personal, and direct. Often written in the first person ('I will wait for you', 'I am working on landscaping') with casual time approximations like '3-5ish' and direct contact details.”