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IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

44.5K

Followers

0.7%

Best post ER

0.5%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: strong seasonal Halloween theme, bold lighting effects.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.7% engagement; the median post 0.5%. The one that landed opened with “visual of Halloween-themed glass”.

Hook formulas

Format range

Reel · Carousel · Image

3 images, 1 reel, 1 carousel across 5 posts.

Formats to test

Captions & CTAs

Asks, hashtags, length

1 of 5 captions asks the reader to do anything. 0 hashtags per post. 18 words on average.

CTA templates

Cadence

Posts per week

17.3 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 3.4× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.7% ERImage · 31 Oct 2026

The hook

“visual of Halloween-themed glass”

297 likes8 comments

#2 · 0.6% ER

glow from pumpkins

Strong seasonal Halloween theme

#3 · 0.5% ER

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“visual of Halloween-themed glass”, 0.7% ER.

Weakest

“seasonal mood”, 0.2% ER.

Pattern

Product showcase posts average 0.6%, lifestyle posts 0.4%: 1.6× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.18share of frame

#FF8C0057%

#00000043%

#2A2A2A43%

#FFFFFF43%

#1E3A8A29%

#0E1D3A14%

Look

varied; mix of close-ups of decor and wide ambient scenes

foreground subject dominant; shallow depth of fieldcover-style / dense pumpkin displaysgrid/row-based arrangements

blue ambient lighting, warm glow from pumpkin lights, dramatic/dynamic lighting, neon accents high-contrast, vibrant colors with warm glow static imagery with occasional layered depth

Voice

“brand”

Avg caption

18 words

Language

English

Halloween decorseasonal displaycrafting moodfestive lightingpumpkins and autumn colorsyear-round Halloween mood

Recurring marks

01strong seasonal Halloween theme
02bold lighting effects
03year-round Halloween mood

Subjects, by frequency

pumpkins

decor items (glassware with Halloween illustration, jack-o'-lanterns, pumpkin head cutouts)

indoor/outdoor Halloween displays

glassware with Halloween illustration

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

60/100

44.5K

Followers

0.7%

Best post ER

0.5%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 18

A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: strong seasonal Halloween theme, bold lighting effects.

Fix in full report

Hook strengthBest post vs. median 75

Your best post earns 0.7% engagement; the median post 0.5%. The one that landed opened with “visual of Halloween-themed glass”.

Hook formulas

Format rangeReel · Carousel · Image 89

3 images, 1 reel, 1 carousel across 5 posts.

Formats to test

Captions & CTAsAsks, hashtags, length 22

1 of 5 captions asks the reader to do anything. 0 hashtags per post. 18 words on average.

CTA templates

CadencePosts per week 95

17.3 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 3.4× the engagement of your weakest.

#1 · 0.7%

The hook

“visual of Halloween-themed glass”

Image · 31 Oct 2026 · 297 likes

#2 · 0.6% ER

glow from pumpkins

Strong seasonal Halloween theme

#3 · 0.5% ER

03All 5 posts, by engagement

30 Oct1 Nov

Best · “visual of Halloween-themed glass”, 0.7% ER.

Weakest · “seasonal mood”, 0.2% ER.

Pattern · Product showcase posts average 0.6%, lifestyle posts 0.4%: 1.6× apart.

04Brand signature

57%

43%

29%

varied; mix of close-ups of decor and wide ambient scenes

foreground subject dominant; shallow depth of fieldcover-style / dense pumpkin displaysgrid/row-based arrangements

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @spookylittlehalloween

5 fixes · competitors · AI answers

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