When buyers ask AI about Swimwear and swimming gear, Speedo is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Speedo.
Read from the 3 answers that named Speedo.
AI links Speedo with this more than any other theme. The full report shows the exact wording from each answer.
Speedo leads. Arena is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SpeedoYou 50% #1.0
- 02 Arena 33% #2.5
- 03 Zivame 33% #3.0
- 04 FORM 33% #3.5
- 05 Finis 33% #5.5
- 06 Garmin 17% #1.0
Buyers asked. AI answered. Speedo was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Speedo loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
recommending others
- Which of the 21 websites to get Speedo onto first
- The questions to win, in the order to win them
- What to publish on Speedo's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The plainest, chicest Speedos around.”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 27 words on average.
2.0 posts a week between 14 Oct and 31 Oct.
Your best post earned 3.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The plainest, chicest Speedos around.”, 0.2% ER.
“Ever wondered what went into creating Speedo iQ?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A clear, swimmer-focused brand voice: lead with a sharp claim or question, explain the useful point plainly, and invite the audience into the conversation.”
Recurring marks
- 01Concise, confident product claims
- 02Direct questions that invite a response
- 03Swimming expertise framed through practical learning and community access
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Swimwear and swimming gear, Speedo is named in 3 of 6 answers.
Speedo leads. Arena is next.
- 01 Speedo YOU 50% #1.0
- 02 Arena 33% #2.5
- 03 Zivame 33% #3.0
- 04 FORM 33% #3.5
- 05 Finis 33% #5.5
- 06 Garmin 17% #1.0
Buyers asked. AI answered. Speedo was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 43
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The plainest, chicest Speedos around.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 27 words on average.
CTA templatesCadencePosts per week 49
2.0 posts a week between 14 Oct and 31 Oct.
Best posting windowsYour best post earned 3.4× the engagement of your weakest.
#1 · 0.2%
“A clear, swimmer-focused brand voice: lead with a sharp claim or question, explain the useful point plainly, and invite the audience into the conversation.”