When buyers ask AI about Sporting goods market, Spalding is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Nivia and Vector X are named more often.
AI names Spalding in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Spalding.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Spalding is third.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nivia 83% #1.2
- 02 Vector X 83% #3.4
- 03 SpaldingYou 67% #3.3
- 04 Cosco 67% #1.8
- 05 Kookaburra 17% #2.0
- 06 Kipsta 17% #3.0
Buyers asked. AI answered. Spalding was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Spalding loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 10 websites to get Spalding onto first
- The questions to win, in the order to win them
- What to publish on Spalding's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Four posts, scored on five things.
Read from their four most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.20 across 4 posts. Recurring marks: Spalding branding on ball, branded product showcases.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “One more run?”.
2 reels, 2 carousels across 4 posts. images untested.
0 of 4 captions ask the reader to do anything. 2–4 hashtags per post. 20 words on average.
0.3 posts a week between 23 Jul and 26 Oct. Less than one post a week.
Your best post earned 72× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 4 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“One more run?”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Brand voice”
Recurring marks
- 01Spalding branding on ball
- 02branded product showcases
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Sporting goods market, Spalding is named in 4 of 6 answers.
Spalding is third.
- 01 Nivia 83% #1.2
- 02 Vector X 83% #3.4
- 03 Spalding YOU 67% #3.3
- 04 Cosco 67% #1.8
- 05 Kookaburra 17% #2.0
- 06 Kipsta 17% #3.0
Buyers asked. AI answered. Spalding was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Four posts, scored on five things.
Visual identityPalette, layout, marks 20
Visual consistency 0.20 across 4 posts. Recurring marks: Spalding branding on ball, branded product showcases.
Fix in full reportHook strengthBest post vs. median 57
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “One more run?”.
Hook formulasFormat rangeReel · Carousel · Image 70
2 reels, 2 carousels across 4 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
0 of 4 captions ask the reader to do anything. 2–4 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 17
0.3 posts a week between 23 Jul and 26 Oct. Less than one post a week.
Best posting windowsYour best post earned 72× the engagement of your weakest.
#1 · 0.2%
“Brand voice”