Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.65). Recurring marks: High-contrast text overlays announcing event details, Multi-image collages showing craft steps.
Your best post earns 2.3% engagement; the median post 1.0%. The one that landed opened with “Heerlijk voorjaarsvakantie, alleen het weer is winters.”.
4 reels, 3 images, 3 carousels across 10 posts.
8 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 45 words on average.
0.3 posts a week between 31 Dec and 17 Aug. Less than one post a week.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Heerlijk voorjaarsvakantie, alleen het weer is winters.”, 2.3% ER.
“Iedereen een hele fijne jaarwisseling gewenst!”, 0.0% ER.
Promotional posts average 1.3%, inspirational posts 0.2%: 6.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Frequent use of multi-image collages and centered portraits of children showcasing their handmade crafts, often framed by industrial factory machinery.
Voice
“Friendly, enthusiastic Dutch invitations. Often opens with direct questions or seasonal hooks, utilizing a high density of playful emojis and clear, urgent calls to action.”
Recurring marks
- 01High-contrast text overlays announcing event details
- 02Multi-image collages showing craft steps
- 03Industrial factory backdrop contrasted with colorful children's crafts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 65
A 5-colour palette held across 10 posts (consistency 0.65). Recurring marks: High-contrast text overlays announcing event details, Multi-image collages showing craft steps.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 2.3% engagement; the median post 1.0%. The one that landed opened with “Heerlijk voorjaarsvakantie, alleen het weer is winters.”.
Hook formulasFormat rangeReel · Carousel · Image 99
4 reels, 3 images, 3 carousels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 79
8 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 18
0.3 posts a week between 31 Dec and 17 Aug. Less than one post a week.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 2.3%
Frequent use of multi-image collages and centered portraits of children showcasing their handmade crafts, often framed by industrial factory machinery.
“Friendly, enthusiastic Dutch invitations. Often opens with direct questions or seasonal hooks, utilizing a high density of playful emojis and clear, urgent calls to action.”