When buyers ask AI about fine art auctions, Sotheby's is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Christie's and Phillips are named more often.
The one idea AI attaches to Sotheby's.
Read from the 5 answers that named Sotheby's.
AI links Sotheby's with this more than any other theme, and rarely credits it for wide range of price points. The full report shows the exact wording from each answer.
Sotheby's is third.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Christie's 100% #1.2
- 02 Phillips 100% #2.7
- 03 Sotheby'sYou 83% #2.2
- 04 Doyle 50% #3.7
- 05 Bonhams 50% #5.0
- 06 Swann Auction Galleries 33% #5.0
Buyers asked. AI answered. Sotheby's was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Sotheby's loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Sotheby's onto first
- The questions to win, in the order to win them
- What to publish on Sotheby's's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: one work per post, named by artist and title, large white headline type set over the artwork.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “The world’s most famous little black dress has arrived”.
3 reels, 2 carousels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 125 words on average.
35.0 posts a week between 8 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The world’s most famous little black dress has arrived”, 0.4% ER.
“A defining painting of the Harlem Renaissance has arrived a…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single work held still in the middle of a plain gallery wall, with room left around it.
Voice
“Speaks as the house rather than a person, in a measured third-person voice that introduces each work like a curator's wall label given a headline.”
Recurring marks
- 01one work per post, named by artist and title
- 02large white headline type set over the artwork
- 03exhibition or venue title shown on the wall in frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fine art auctions, Sotheby's is named in 5 of 6 answers.
Sotheby's is third.
- 01 Christie's 100% #1.2
- 02 Phillips 100% #2.7
- 03 Sotheby's YOU 83% #2.2
- 04 Doyle 50% #3.7
- 05 Bonhams 50% #5.0
- 06 Swann Auction Galleries 33% #5.0
Buyers asked. AI answered. Sotheby's was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: one work per post, named by artist and title, large white headline type set over the artwork.
Fix in full reportHook strengthBest post vs. median 13
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “The world’s most famous little black dress has arrived”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 78
5 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 125 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 8 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.4%
A single work held still in the middle of a plain gallery wall, with room left around it.
“Speaks as the house rather than a person, in a measured third-person voice that introduces each work like a curator's wall label given a headline.”