When buyers ask AI about OTT streaming service India, Sony LIV is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. JioHotstar is named more often.
The one idea AI attaches to Sony LIV.
Read from the 5 answers that named Sony LIV.
AI links Sony LIV with this more than any other theme, and rarely credits it for hindi and regional drama range. The full report shows the exact wording from each answer.
Sony LIV is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 JioHotstar 100% #1.0
- 02 Sony LIVYou 83% #2.4
- 03 ZEE5 67% #2.5
- 04 Netflix 17% #2.0
Buyers asked. AI answered. Sony LIV was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Sony LIV loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Sony LIV onto first
- The questions to win, in the order to win them
- What to publish on Sony LIV's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: bold yellow overlay line in the opening seconds, Sony channel logo visible in the frame.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Pure batting aesthetics!”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 38 words on average.
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 14× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Pure batting aesthetics!”, 0.3% ER.
“Rohit sir, aapki team mein diwali ki chakri aur hazaar wali…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Stage-wide framing that cuts to a tight reaction close-up, with a bold overlay line sitting across the upper part of the frame.
Voice
“Playful channel promo that tells you who is on screen, when the show airs and where to watch, with a teasing hook up front.”
Recurring marks
- 01bold yellow overlay line in the opening seconds
- 02Sony channel logo visible in the frame
- 03title band or caption tag naming the show
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about OTT streaming service India, Sony LIV is named in 5 of 6 answers.
Sony LIV is second.
- 01 JioHotstar 100% #1.0
- 02 Sony LIV YOU 83% #2.4
- 03 ZEE5 67% #2.5
- 04 Netflix 17% #2.0
Buyers asked. AI answered. Sony LIV was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: bold yellow overlay line in the opening seconds, Sony channel logo visible in the frame.
Fix in full reportHook strengthBest post vs. median 14
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Pure batting aesthetics!”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 33
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 14× the engagement of your weakest.
#1 · 0.3%
Stage-wide framing that cuts to a tight reaction close-up, with a bold overlay line sitting across the upper part of the frame.
“Playful channel promo that tells you who is on screen, when the show airs and where to watch, with a teasing hook up front.”