When buyers ask AI about marketing software, Sony is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. HubSpot and ActiveCampaign are named more often.
AI names Sony in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Sony.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Sony is third. HubSpot is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HubSpot 50% #2.0
- 02 ActiveCampaign 50% #3.0
- 03 SonyYou 33% Not named
- 04 Hootsuite 33% #1.5
- 05 Sprout Social 33% #1.5
- 06 Buffer 33% #3.0
Buyers asked. AI answered. Sony was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Sony loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 28 websites to get Sony onto first
- The questions to win, in the order to win them
- What to publish on Sony's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.6% engagement; the median post 0.4%. The one that landed opened with “Introducing the transparent Prism Collection”.
4 reels, 1 carousel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 10 words on average.
12.9 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 43× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Introducing the transparent Prism Collection”, 1.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Concise, engaging, and often playful, using emojis to visually enhance themes and connect with the audience.”
Recurring marks
- 01use of emojis to highlight themes or products
- 02seasonal and nostalgic hooks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about marketing software, Sony is named in 2 of 6 answers.
Sony is third. HubSpot is named more often.
- 01 HubSpot 50% #2.0
- 02 ActiveCampaign 50% #3.0
- 03 Sony YOU 33% Not named
- 04 Hootsuite 33% #1.5
- 05 Sprout Social 33% #1.5
- 06 Buffer 33% #3.0
Buyers asked. AI answered. Sony was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 27
Your best post earns 1.6% engagement; the median post 0.4%. The one that landed opened with “Introducing the transparent Prism Collection”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
12.9 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 43× the engagement of your weakest.
#1 · 1.6%
“Concise, engaging, and often playful, using emojis to visually enhance themes and connect with the audience.”