Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: brand logo placement, text overlays with brand messages.
Your best post earns 1.5% engagement; the median post 0.9%. The one that landed opened with “visual emphasis on product and ambiance”.
4 images, 1 reel across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0–25 hashtags per post. 59 words on average.
0.0 posts a week between 11 Nov and 18 Oct. Less than one post a week.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual emphasis on product and ambiance”, 1.5% ER.
“Since 1932.”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand_voice”
Recurring marks
- 01brand logo placement
- 02text overlays with brand messages
- 03two-tone candle palettes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: brand logo placement, text overlays with brand messages.
Fix in full reportHook strengthBest post vs. median 62
Your best post earns 1.5% engagement; the median post 0.9%. The one that landed opened with “visual emphasis on product and ambiance”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 0–25 hashtags per post. 59 words on average.
CTA templatesCadencePosts per week 13
0.0 posts a week between 11 Nov and 18 Oct. Less than one post a week.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 1.5%
“brand_voice”