Prepared for SOCIAL MEDIA WEEK

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

20.6K

Followers

1.3%

Best post ER

0.5%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: bold typography, brand logo placements.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 1.3% engagement; the median post 0.5%. The one that landed opened with “BIG NEWS!”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

4 of 5 captions ask the reader to do anything. 0 hashtags per post. 65 words on average.

CTA templates

Cadence

Posts per week

0.4 posts a week between 12 Oct and 5 Jan. Less than one post a week.

Best posting windows

Posts that worked

Your best post earned 7.7× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 1.3% ERImage · 5 Jan 2021

The hook

“BIG NEWS!”

Why it worked

01bold, attention-grabbing opening
02strong visual collage that blends multiple brands for credibility
03clear brand announcement that aligns with partnership strategy

245 likes16 comments

#2 · 0.7% ER

#3 · 0.5% ER

Opening with a show alert

Clear promotional hook with actionable upcoming content

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“BIG NEWS!”, 1.3% ER.

Weakest

“TEXT: BREAKTHROUGH”, 0.2% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.20share of frame

#00000033%

#6A4C9A33%

#B3DDE633%

#B93F5033%

#D95C6D33%

#D9B1FF33%

Look

collage with brand logos and text overlays

collagerule_of_thirdstext overlays

studio lighting, soft minimal/no filter static with overlays; reels use collage transitions

Voice

“authoritative”

Avg caption

65 words

Language

English

craftcustomer_insightshow_promotionbrand narrative

Recurring marks

01bold typography
02brand logo placements
03text overlays

Subjects, by frequency

brand logos

hosts/presenters

text overlays

show visuals

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

31/100

20.6K

Followers

1.3%

Best post ER

0.5%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 20

A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: bold typography, brand logo placements.

Fix in full report

Hook strengthBest post vs. median 36

Your best post earns 1.3% engagement; the median post 0.5%. The one that landed opened with “BIG NEWS!”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 58

4 of 5 captions ask the reader to do anything. 0 hashtags per post. 65 words on average.

CTA templates

CadencePosts per week 19

0.4 posts a week between 12 Oct and 5 Jan. Less than one post a week.

Best posting windows

02Posts that worked

Your best post earned 7.7× the engagement of your weakest.

#1 · 1.3%

The hook

“BIG NEWS!”

Image · 5 Jan 2021 · 245 likes

01bold, attention-grabbing opening

02strong visual collage that blends multiple brands for credibility

03clear brand announcement that aligns with partnership strategy

#2 · 0.7% ER

#3 · 0.5% ER

Opening with a show alert

Clear promotional hook with actionable upcoming content

03All 5 posts, by engagement

12 Oct5 Jan

Best · “BIG NEWS!”, 1.3% ER.

Weakest · “TEXT: BREAKTHROUGH”, 0.2% ER.

04Brand signature

33%

collage with brand logos and text overlays

collagerule_of_thirdstext overlays

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @socialmediaweek

5 fixes · competitors · AI answers

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