When buyers ask AI about social media marketing software, Social Media Today is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Sprout Social and Buffer are named more often.
AI names Social Media Today in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Social Media Today.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Social Media Today is number 11. Sprout Social is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Sprout Social 67% #3.8
- 02 Buffer 67% #5.5
- 03 HubSpot 50% #8.0
- 04 Substack 33% #1.5
- 05 Hootsuite 33% #2.5
- 11 Social Media TodayYou 17% Not named
Buyers asked. AI answered. Social Media Today was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Social Media Today loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 20 websites to get Social Media Today onto first
- The questions to win, in the order to win them
- What to publish on Social Media Today's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%.
5 of 5 posts are images. reels and carousels untested.
0 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 7 words on average.
0.1 posts a week between 19 Dec and 9 Apr. Less than one post a week.
Your best post earned 9.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“If it was easy, everyone would do it…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A quick, knowing observation about social media work—more like a hook or reaction than a fully explained point.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about social media marketing software, Social Media Today is named in 1 of 6 answers.
Social Media Today is number 11. Sprout Social is named almost twice as often.
- 01 Sprout Social 67% #3.8
- 02 Buffer 67% #5.5
- 03 HubSpot 50% #8.0
- 04 Substack 33% #1.5
- 05 Hootsuite 33% #2.5
- 11 Social Media Today YOU 17% Not named
Buyers asked. AI answered. Social Media Today was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 17
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 24
0 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 7 words on average.
CTA templatesCadencePosts per week 13
0.1 posts a week between 19 Dec and 9 Apr. Less than one post a week.
Best posting windowsYour best post earned 9.3× the engagement of your weakest.
#1 · 0.1%
“A quick, knowing observation about social media work—more like a hook or reaction than a fully explained point.”