When buyers ask AI about camping and outdoor gear, Snow Peak USA is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Patagonia and The North Face are named more often.
AI names Snow Peak USA in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Snow Peak USA.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Snow Peak USA is sixth. Patagonia is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Patagonia 67% #2.0
- 02 The North Face 33% #2.0
- 03 Arc’teryx 33% #3.0
- 04 REI Co‐op 33% #3.0
- 05 Columbia 33% #3.5
- 06 Snow Peak USAYou 17% #1.0
Buyers asked. AI answered. Snow Peak USA was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Snow Peak USA loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 28 websites to get Snow Peak USA onto first
- The questions to win, in the order to win them
- What to publish on Snow Peak USA's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The Alpha Breeze has a bit of a fan club, and we're not surprised.”.
4 carousels, 1 image across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
8.6 posts a week between 27 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The Alpha Breeze has a bit of a fan club, and we're not sur…”, 0.2% ER.
“Evocative caption”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Thoughtful and balanced, often integrating the product within natural settings
Voice
“Our captions invite readers to slow down, appreciate nature, and explore our thoughtfully designed products.”
Recurring marks
- 01Nature-focused imagery
- 02Seasonal themes
- 03Subtle integration of products into lifestyle settings
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about camping and outdoor gear, Snow Peak USA is named in 1 of 6 answers.
Snow Peak USA is sixth. Patagonia is named almost twice as often.
- 01 Patagonia 67% #2.0
- 02 The North Face 33% #2.0
- 03 Arc’teryx 33% #3.0
- 04 REI Co‐op 33% #3.0
- 05 Columbia 33% #3.5
- 06 Snow Peak USA YOU 17% #1.0
Buyers asked. AI answered. Snow Peak USA was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 63
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The Alpha Breeze has a bit of a fan club, and we're not surprised.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 95
8.6 posts a week between 27 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.2%
Thoughtful and balanced, often integrating the product within natural settings
“Our captions invite readers to slow down, appreciate nature, and explore our thoughtfully designed products.”