When buyers ask AI about managed office space provider, Smartworks is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. IWG and WeWork are named more often.
The one idea AI attaches to Smartworks.
Read from the 3 answers that named Smartworks.
AI links Smartworks with this more than any other theme, and rarely credits it for large-scale operator. The full report shows the exact wording from each answer.
Smartworks is third. IWG is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IWG 67% #1.8
- 02 WeWork 67% #1.8
- 03 SmartworksYou 50% #2.3
- 04 Deloitte 33% #3.5
- 05 ANSR 33% #4.0
- 06 Awfis 33% #4.0
Buyers asked. AI answered. Smartworks was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Smartworks loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Smartworks onto first
- The questions to win, in the order to win them
- What to publish on Smartworks's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: yellow accent colour tying type and frames to the brand, centred headline over the scene.
Your best post earns 1.8% engagement; the median post 1.1%. The one that landed opened with “The lights are brighter, the smiles are wider, and the festive spirit is everywhere.”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 4–7 hashtags per post. 43 words on average.
2.1 posts a week between 22 Oct and 8 Nov.
Your best post earned 3.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The lights are brighter, the smiles are wider, and the fest…”, 1.8% ER.
“When location connects, business moves.”, 0.5% ER.
Lifestyle posts average 1.4%, promotional posts 0.6%: 2.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centred, symmetrical frames let the space itself be the hero, with one headline set over the middle of the picture.
Voice
“A warm, first-person-plural voice that talks like a team describing its own office, mixing festival wishes with short benefit lines in the same breath.”
Recurring marks
- 01yellow accent colour tying type and frames to the brand
- 02centred headline over the scene
- 03wordmark kept in a corner
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about managed office space provider, Smartworks is named in 3 of 6 answers.
Smartworks is third. IWG is named more often.
- 01 IWG 67% #1.8
- 02 WeWork 67% #1.8
- 03 Smartworks YOU 50% #2.3
- 04 Deloitte 33% #3.5
- 05 ANSR 33% #4.0
- 06 Awfis 33% #4.0
Buyers asked. AI answered. Smartworks was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: yellow accent colour tying type and frames to the brand, centred headline over the scene.
Fix in full reportHook strengthBest post vs. median 58
Your best post earns 1.8% engagement; the median post 1.1%. The one that landed opened with “The lights are brighter, the smiles are wider, and the festive spirit is everywhere.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 38
0 of 5 captions ask the reader to do anything. 4–7 hashtags per post. 43 words on average.
CTA templatesCadencePosts per week 50
2.1 posts a week between 22 Oct and 8 Nov.
Best posting windowsYour best post earned 3.9× the engagement of your weakest.
#1 · 1.8%
Centred, symmetrical frames let the space itself be the hero, with one headline set over the middle of the picture.
“A warm, first-person-plural voice that talks like a team describing its own office, mixing festival wishes with short benefit lines in the same breath.”