Prepared for SMARTNEWS

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

12.8K

Followers

10.3%

Best post ER

0.3%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: SmartNews watermark, text overlay emphasis.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 10.3% engagement; the median post 0.3%. The one that landed opened with “text_overlay”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 42 words on average.

CTA templates

Cadence

Posts per week

2.7 posts a week between 17 Oct and 30 Oct.

Best posting windows

Posts that worked

Your best post earned 264× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 10.3% ERReel · 30 Oct 2026

The hook

“text_overlay”

Why it worked

01relevant industry commentary
02humor
03clear on-screen text

1,296 likes26 comments

#2 · 0.4% ER

opening question

timely pop culture reference

#3 · 0.3% ER

on-screen text

clear informational hook about Jay-Z's involvement

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“text_overlay”, 10.3% ER.

Weakest

“opening question about the race”, 0.0% ER.

Pattern

Educational posts average 5.3%, promotional posts 0.1%: 52× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.30share of frame

#000000100%

#FFFFFF100%

#1F1F1F67%

#2BD5C833%

#2E7D3233%

#4A4A4A33%

Look

split or collage compositions with text overlays and brand watermark

overlay_text_centeredsplit-screencollage

studio lighting, balanced, occasional dark background for contrast text overlays and bold typography transitions

Voice

“brand voice”

Avg caption

42 words

Language

English (100%)

political context and analysistimely coveragecontextual explanationsconcise takeawaychallenge or prompt to engage

Recurring marks

01SmartNews watermark
02text overlay emphasis
03bold typography

Subjects, by frequency

political candidates or public figures

industry or campaign context visuals

text overlays with captions

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

38/100

12.8K

Followers

10.3%

Best post ER

0.3%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 30

A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: SmartNews watermark, text overlay emphasis.

Fix in full report

Hook strengthBest post vs. median 3

Your best post earns 10.3% engagement; the median post 0.3%. The one that landed opened with “text_overlay”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 75

5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 42 words on average.

CTA templates

CadencePosts per week 61

2.7 posts a week between 17 Oct and 30 Oct.

Best posting windows

02Posts that worked

Your best post earned 264× the engagement of your weakest.

#1 · 10.3%

The hook

“text_overlay”

Reel · 30 Oct 2026 · 1,296 likes

01relevant industry commentary

02humor

03clear on-screen text

#2 · 0.4% ER

opening question

timely pop culture reference

#3 · 0.3% ER

on-screen text

clear informational hook about Jay-Z's involvement

03All 5 posts, by engagement

17 Oct30 Oct

Best · “text_overlay”, 10.3% ER.

Weakest · “opening question about the race”, 0.0% ER.

Pattern · Educational posts average 5.3%, promotional posts 0.1%: 52× apart.

04Brand signature

100%

67%

split or collage compositions with text overlays and brand watermark

overlay_text_centeredsplit-screencollage

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @smartnews_us

5 fixes · competitors · AI answers

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