Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: glowing gradient-outlined text card, red brick-style backdrop.
Your best post earns 0.8% engagement; the median post 0.2%. The one that landed opened with “The goal was never, 'Hey, can we get to 300?'”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 15 words on average.
4.3 posts a week between 1 Nov and 9 Nov.
Your best post earned 65× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The goal was never, 'Hey, can we get to 300?'”, 0.8% ER.
“Safe to say, Robbie Earle is a big Ryan Giggs fan.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centred vertical interview framing with a bold animated text card over the subject
Voice
“Short, playful and direct, like a friend tossing out a debate; it asks the viewer a question or names the show and moves on.”
Recurring marks
- 01glowing gradient-outlined text card
- 02red brick-style backdrop
- 03lower-third subtitle line
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 36
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: glowing gradient-outlined text card, red brick-style backdrop.
Fix in full reportHook strengthBest post vs. median 20
Your best post earns 0.8% engagement; the median post 0.2%. The one that landed opened with “The goal was never, 'Hey, can we get to 300?'”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 26
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 15 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 1 Nov and 9 Nov.
Best posting windowsYour best post earned 65× the engagement of your weakest.
#1 · 0.8%
Centred vertical interview framing with a bold animated text card over the subject
“Short, playful and direct, like a friend tossing out a debate; it asks the viewer a question or names the show and moves on.”