Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: yellow word-by-word captions on the lower part of the frame, named guests and hosts introduced on screen.
Your best post earns 0.4% engagement; the median post 0.4%. The one that landed opened with “A line out the door doesn't mean you're making money.”.
5 of 5 posts are reels. carousels and images untested.
4 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 70 words on average.
1.0 posts a week between 2 Oct and 8 Nov. Less than one post a week.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A line out the door doesn't mean you're making money.”, 0.4% ER.
“What happens when you buy a pizza shop without ever plannin…”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
vertical handheld frames with the speaker centred and the workplace visible behind
Voice
“Talks like a kitchen-table conversation with a founder: a bold line first, then the story behind it, then a nudge to watch the full episode.”
Recurring marks
- 01yellow word-by-word captions on the lower part of the frame
- 02named guests and hosts introduced on screen
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: yellow word-by-word captions on the lower part of the frame, named guests and hosts introduced on screen.
Fix in full reportHook strengthBest post vs. median 88
Your best post earns 0.4% engagement; the median post 0.4%. The one that landed opened with “A line out the door doesn't mean you're making money.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 69
4 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 70 words on average.
CTA templatesCadencePosts per week 29
1.0 posts a week between 2 Oct and 8 Nov. Less than one post a week.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.4%
vertical handheld frames with the speaker centred and the workplace visible behind
“Talks like a kitchen-table conversation with a founder: a bold line first, then the story behind it, then a nudge to watch the full episode.”