Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: Canadian pride imagery, cozy bedroom aesthetic.
Your best post earns 0.2% engagement; the median post 0.1%.
4 images, 1 reel across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 33 words on average.
1.2 posts a week between 30 Sept and 28 Oct.
Your best post earned 2.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
rule of thirds / lifestyle center focus
Voice
“brand”
Recurring marks
- 01Canadian pride imagery
- 02cozy bedroom aesthetic
- 03bedding focus
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 38
A 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: Canadian pride imagery, cozy bedroom aesthetic.
Fix in full reportHook strengthBest post vs. median 71
Your best post earns 0.2% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 33 words on average.
CTA templatesCadencePosts per week 34
1.2 posts a week between 30 Sept and 28 Oct.
Best posting windowsYour best post earned 2.1× the engagement of your weakest.
#1 · 0.2%
rule of thirds / lifestyle center focus
“brand”