When buyers ask AI about team collaboration software, Slack is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Slack.
Read from the 4 answers that named Slack.
AI links Slack with this more than any other theme, and rarely credits it for strong value for buyers. The full report shows the exact wording from each answer.
Slack leads. Zoho is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SlackYou 67% #3.8
- 02 Zoho 67% #2.0
- 03 Sarv Workspace 33% #2.0
- 04 Microsoft Teams 33% #3.0
- 05 Troop Messenger 33% #3.0
- 06 Microsoft 33% #4.5
Buyers asked. AI answered. Slack was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Slack loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 11 websites to get Slack onto first
- The questions to win, in the order to win them
- What to publish on Slack's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 9 posts (consistency 0.21). Recurring marks: brand colors: Slack blue palette, text overlays.
Your best post earns 0.1% engagement; the median post 0.0%.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 31 words on average.
6.8 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“name/title_overlay”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01brand colors: Slack blue palette
- 02text overlays
- 03logo prominence
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about team collaboration software, Slack is named in 4 of 6 answers.
Slack leads. Zoho is next.
- 01 Slack YOU 67% #3.8
- 02 Zoho 67% #2.0
- 03 Sarv Workspace 33% #2.0
- 04 Microsoft Teams 33% #3.0
- 05 Troop Messenger 33% #3.0
- 06 Microsoft 33% #4.5
Buyers asked. AI answered. Slack was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Nine posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 9 posts (consistency 0.21). Recurring marks: brand colors: Slack blue palette, text overlays.
Fix in full reportHook strengthBest post vs. median 24
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 31 words on average.
CTA templatesCadencePosts per week 95
6.8 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.9× the engagement of your weakest.
#1 · 0.1%
“brand”