When buyers ask AI about Online travel booking, Skyscanner is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Skyscanner.
Read from the 5 answers that named Skyscanner.
AI links Skyscanner with this more than any other theme, and rarely credits it for search speed. The full report shows the exact wording from each answer.
Skyscanner leads. Google Flights is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SkyscannerYou 83% #1.6
- 02 Google Flights 83% #1.4
- 03 Kayak 83% #5.2
- 04 Momondo 83% #5.6
- 05 Hopper 50% #5.3
- 06 Kiwi.com 33% #3.5
Buyers asked. AI answered. Skyscanner was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Skyscanner loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get Skyscanner onto first
- The questions to win, in the order to win them
- What to publish on Skyscanner's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Dare to spend the night in Edinburgh?”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 70 words on average.
19.0 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 37× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Dare to spend the night in Edinburgh?”, 0.0% ER.
“Planning a trip for December or January? Save this list!”, 0.0% ER.
Lifestyle posts average 0.0%, educational posts 0.0%: 2.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clear and structured layouts with emphasis on travel destinations and tips
Voice
“We speak directly to travelers, offering practical tips, engaging questions, and inspiring ideas to make their journeys memorable.”
Recurring marks
- 01Categorized lists
- 02Engaging questions
- 03Use of emojis for visual segmentation
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Online travel booking, Skyscanner is named in 5 of 6 answers.
Skyscanner leads. Google Flights is next.
- 01 Skyscanner YOU 83% #1.6
- 02 Google Flights 83% #1.4
- 03 Kayak 83% #5.2
- 04 Momondo 83% #5.6
- 05 Hopper 50% #5.3
- 06 Kiwi.com 33% #3.5
Buyers asked. AI answered. Skyscanner was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 74
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Dare to spend the night in Edinburgh?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 72
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 70 words on average.
CTA templatesCadencePosts per week 95
19.0 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 37× the engagement of your weakest.
#1 · 0.0%
Clear and structured layouts with emphasis on travel destinations and tips
“We speak directly to travelers, offering practical tips, engaging questions, and inspiring ideas to make their journeys memorable.”