When buyers ask AI about kids' toys and games, Skillmatics is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. LEGO and Thames & Kosmos are named more often.
AI names Skillmatics in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Skillmatics.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Skillmatics is fifth. LEGO is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 LEGO 83% #2.0
- 02 Thames & Kosmos 67% #1.8
- 03 Smartivity 67% #2.2
- 04 Fisher-Price 33% #2.5
- 05 SkillmaticsYou 17% #3.0
- 06 LEGO DUPLO 17% #1.0
Buyers asked. AI answered. Skillmatics was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Skillmatics loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Skillmatics onto first
- The questions to win, in the order to win them
- What to publish on Skillmatics's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: white or black text plate with a short on-screen line, seasonal framing around Halloween and holidays.
Your best post earns 2.4% engagement; the median post 0.0%. The one that landed opened with “A Very Merry Giveaway”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 33 words on average.
3.9 posts a week between 27 Oct and 5 Nov.
Your best post earned 671× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A Very Merry Giveaway”, 2.4% ER.
“Halloween is in less than 24 hours... if you're excited!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Tight overhead or close-up framing with hands placing craft pieces, the product kept in frame throughout.
Voice
“Playful and warm, speaking to the reader as a parent who wants a fun, tidy activity for the kids.”
Recurring marks
- 01white or black text plate with a short on-screen line
- 02seasonal framing around Halloween and holidays
- 03hands-on product close-ups
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about kids' toys and games, Skillmatics is named in 1 of 6 answers.
Skillmatics is fifth. LEGO is named almost twice as often.
- 01 LEGO 83% #2.0
- 02 Thames & Kosmos 67% #1.8
- 03 Smartivity 67% #2.2
- 04 Fisher-Price 33% #2.5
- 05 Skillmatics YOU 17% #3.0
- 06 LEGO DUPLO 17% #1.0
Buyers asked. AI answered. Skillmatics was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: white or black text plate with a short on-screen line, seasonal framing around Halloween and holidays.
Fix in full reportHook strengthBest post vs. median 0
Your best post earns 2.4% engagement; the median post 0.0%. The one that landed opened with “A Very Merry Giveaway”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 33 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 27 Oct and 5 Nov.
Best posting windowsYour best post earned 671× the engagement of your weakest.
#1 · 2.4%
Tight overhead or close-up framing with hands placing craft pieces, the product kept in frame throughout.
“Playful and warm, speaking to the reader as a parent who wants a fun, tidy activity for the kids.”