When buyers ask AI about digital drawing and painting app, Sketchbook is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Procreate and Adobe Fresco are named more often.
AI names Sketchbook in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Sketchbook.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Sketchbook is fourth. Procreate is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Procreate 100% #1.5
- 02 Adobe Fresco 67% #3.0
- 03 ibisPaint 50% #2.0
- 04 SketchbookYou 33% #2.5
- 05 Clip Studio Paint 33% #2.5
- 06 Infinite Painter 33% #2.5
Buyers asked. AI answered. Sketchbook was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Sketchbook loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get Sketchbook onto first
- The questions to win, in the order to win them
- What to publish on Sketchbook's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: Finished artwork used as the hook for every tutorial or release post, Short title overlay that names the brush, feature or lesson in a few words.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Sketchbook 6.3 is now available on Android and iOS!”.
3 carousels, 1 reel, 1 image across 5 posts.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 74 words on average.
0.4 posts a week between 4 Aug and 4 Nov. Less than one post a week.
Your best post earned 1.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Sketchbook 6.3 is now available on Android and iOS!”, 0.3% ER.
“Placing light sources in your scene is a strategic decision”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Artwork-first layouts: one finished illustration fills the frame and a short title or caption sits on the edge, so the drawing is the product.
Voice
“A friendly studio that talks to its artists as a community: it shares what the team is building, explains a tip in plain words, and asks readers to show their own work.”
Recurring marks
- 01Finished artwork used as the hook for every tutorial or release post
- 02Short title overlay that names the brush, feature or lesson in a few words
- 03Illustrated characters that match the art-tool audience
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about digital drawing and painting app, Sketchbook is named in 2 of 6 answers.
Sketchbook is fourth. Procreate is named almost twice as often.
- 01 Procreate 100% #1.5
- 02 Adobe Fresco 67% #3.0
- 03 ibisPaint 50% #2.0
- 04 Sketchbook YOU 33% #2.5
- 05 Clip Studio Paint 33% #2.5
- 06 Infinite Painter 33% #2.5
Buyers asked. AI answered. Sketchbook was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: Finished artwork used as the hook for every tutorial or release post, Short title overlay that names the brush, feature or lesson in a few words.
Fix in full reportHook strengthBest post vs. median 89
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Sketchbook 6.3 is now available on Android and iOS!”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 74 words on average.
CTA templatesCadencePosts per week 19
0.4 posts a week between 4 Aug and 4 Nov. Less than one post a week.
Best posting windowsYour best post earned 1.7× the engagement of your weakest.
#1 · 0.3%
Artwork-first layouts: one finished illustration fills the frame and a short title or caption sits on the edge, so the drawing is the product.
“A friendly studio that talks to its artists as a community: it shares what the team is building, explains a tip in plain words, and asks readers to show their own work.”